The client, a BPO services company based in the Philippines, wanted to break into the highly competitive US market for accounting outsourcing. They had no existing US presence and needed to generate qualified leads from American accounting firms.
We researched buyer intent signals specific to US accounting firms looking to scale through offshore talent. We built 3 dedicated Google Ads landing pages, each targeting a different segment: small firms looking for cost savings, mid-size firms needing to scale capacity, and firms seeking specialized expertise.
The copy was written to address specific pain points we identified through competitor analysis and customer research. We ran Google Ads campaigns with precise keyword targeting and audience layering.
Landing pages achieved a 5.2% conversion rate, well above the 2.3% industry average. Cost per lead came in at $38, which was 68% below the industry benchmark. The campaign delivered 3X return on ad spend within the first quarter.
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