The client operated a multichannel ecommerce platform but had virtually no organic search presence. Their competitors dominated the search results for high-intent keywords related to inventory management, shipping software, and marketplace selling tools.
We built a comprehensive topic cluster strategy centered around the client's core product categories. This included detailed keyword mapping, competitive gap analysis, and an editorial calendar of 30+ long-form articles targeting high-intent search queries at every stage of the buyer journey.
Each article was written with our education-first philosophy. Brand mentions were earned through genuine insight rather than forced promotion. We also optimized existing product pages, implemented schema markup, and fixed technical SEO issues identified in our initial audit.
Within 6 months, organic traffic increased by 450%. The site earned 85+ first-page keyword rankings and generated $2.1M in attributable pipeline revenue. The content library continues to compound traffic growth month over month.
Get your free marketing audit worth $500. No obligations, just insights.
Get Free Audit